Adidas hooked up with Bianchi and Solebox to come up with a super limited edition series of shoes that are only being sold @ HYPEBEAST.COM.
Here is the break down..
To help usher in their all-new cycling-inspired footwear offering, the Zeitfrei, adidas has teamed up with both ourselves and Solebox for the launch of the all the new cycling-themed shoe. From a technical standpoint, the Zeitfrei features low-profile construction. Various technical elements have been incorporated into the shoe’s design knowing full well the necessary traits that riders require every time they set out into the streets. The shoe’s perforated upper allows for ventilation in addition to having a reflective layer beneath to allow for a minimalistic and subdued yet functional design, which can offer performance properties when required. The same reflective material is also seen ever so slightly hidden via mesh on the heel. Additional reflective materials are seen on the embossed heel logo and as a stripe around the foxing band. The laces can be neatly and safely tucked away into a neoprene pocket which also houses the logos for both Hypebeast and Solebox. In this particular release, the suede tongue features a laser-etched number to denote the shoe’s particular place among the 100 total pairs produced. The outsole features two distinct treads while the forefoot design allows for improved pedal feel and grip. Rounding out the innovation is a design which offers the conventional look of vulcanized construction with the added rigidity and comfort of a cupsole. The relatively stiffer outsole of the Zeitfrei offers a good compromise between performance and everyday comfort and wearability.
While the Solebox version was launched last weekend, we will launch our version on Friday, May 29th at http://store.hypebeast.com. Our retail package includes a cycling cap, Cordura messenger bag (the bag may appear slightly different for color in a lighter tone) and a carry-all sling bag. Only 50 pairs will be available for retail with another 50 pairs being sent to friends & family. In terms of fit, the shoes are true to size.
The special one of a kind Bianchi bicycles will be made available for showing throughout Bianchi outlets following the sale of the shoes. At the conclusion of the tour, the bikes will be auctioned off for charity.
Hypebeast x adidas “The Complete Ride” Zeitfrei Release Information
Date: Friday, May 29th, 2009
Time: 2 pm NYC | 11 am LA | 7 pm London | 8 pm Berlin | 2 am Hong Kong (Saturday the 30th)
Price: $198 USD
Sizes: US 6.5, US 7 – US 12 (full sizes only)
Includes: Cycling Cap, Cordura Messenger Bag, Canvas Carry-All Bag
From this colab, I hope it open’s the eyes to big companies to show how big this culture is and I hope it stays around for a while. More big companies and small companies come together for colab’s to create sick projects.. Only time will tell.